- To Launch a Coffee Table Book on Beauty Secrets of Beauty Queens
The secret behind the glowing skin of Miss India World Vanya Mishra now comes packed in a dazzling new pack!! To celebrate Gulabari Girl Vanya Mishra’s crowning as Miss India World 2012, India’s leading beauty care company Dabur India Ltd today launched its most trusted rose-based beauty care brand Dabur Gulabari in a new-look Beauty Pack. The new Dabur Gulabari Beauty Pack was unveiled by Vanya Mishra.
The Dabur Gulabari Beauty Pack is also aimed at making the product more contemporary and relevant in consonance with today’s lifestyle. The new Beauty Pack maintains the continuity with the brand’s beauty association while infusing a youthful appeal into the brand, which is the preferred beauty care product for millions of girls across India.
Dabur Gulabari also announced a mega initiative to capture the secret behind beauty queen Vanya Mishra’s Rose glow and share it with the millions of young girls who are also aspiring to beauty queens, through a specially designed Coffee Table Book – Beauty Secrets of Beauty Queens. The book will feature the secret beauty recipes of Vanya Mishra and her skin care routine. It will also be an opportunity for millions of consumers of Dabur Gulabari to write in their secret beauty recipes and how they incorporate rose water in their daily skin care regime.
Unveiling the new pack, an elated Vanya Mishra said,I am overjoyed to get this special honour from the brand which I love and trust the most. Dabur Gulabari gave me my first big opportunity with a direct entry into the Miss India finals after winning the Dabur Gulabari Miss Rose Glow pageant. I feel so special now to see a completely new pack of such a popular product being launched to celebrate my success and that too in my home town. This definitely is one of the Gulabari Rose Glow moments for me.”
“It has been a fairytale journey for me for last 6 months. I owe so much to Dabur Gulabari. I have been using Dabur Gulabari Rose Water for years now. Cleaning my face with a cotton ball soaked with rose water every evening after I come back from college or shopping. Adding Gulabari to my facepack in place of water has been a weekly skin care routine for me. But I never imagined that my trust on the brand would pay me back in such a way. I would like to take this opportunity to thank Dabur Gulabari for giving me that special ‘Rose Glow’ and giving me the biggest glow moment of my life – winning the Pantaloons Femina Miss India World. And now, I am getting to share my beauty tips with my millions of fans and supporters through a book. It’s a great achievement for me,” added Vanya Mishra.
Speaking on the occasion, Mr. Sanjay Singal, Marketing Head – Skin Care, Dabur India Ltd, said: “This is a very special moment for Dabur Gulabari. We are extremely delighted at the success of Vanya, who has become a part of the Dabur family over last 6 months. The special Miss India pack of Dabur Gulabari is dedicated to the glowing beauty and confidence of Vanya. Dabur Gulabari has always been the most preferred Rose-based beauty care brand for millions of young girls across the country. This new-look Beauty Queen pack further infuses a youthful appeal into the brand while deepening its connect with beauty.”
The skin care book, Mr. Singal said, is another opportunity to reach out to the millions of hard-core fans of Dabur Gulabari and tell them that they are all true beauty queens. . “We will be asking our consumers to write in their beauty tips and secret recipes where they have incorporated Rose Water in their beauty care regime. This book will be a true celebration of beauty,” he added.
About Vanya Mishra:
DVanya’s journey to the Pantaloons Femina Miss India World 2012 started in November 2011 when she applied for the Dabur Gulabari Rose Glow 2011 contest. She was shortlisted, basis her application and was called to Delhi by Dabur Gulabari to appear in an audition which she cleared by impressing the judges with her sheer beauty and talent. She was then groomed and trained by the Dabur Gulabari team under the special guidance of professional experts in Delhi. Thereafter Vanya won the Delhi – NCR Zonal level finale of Dabur Gulabari Miss Rose Glow 2011 to enter the national finale of the contest. In the national finale, Vanya competed with the 11 other winners of the Dabur Gulabari Miss Rose Glow contest from the rest of India. Vanya won the national round and got the Dabur Gulabari Wild Card entry to the finale of Pantaloons Femina Miss India 2012. She was also crowned the Dabur Gulabari Femina Miss Glowing Skin during the course of her journey to the top.
About Dabur Gulabari:
Dabur Gulabari is the only personal care brand offering the goodness of rose for skin care. Dabur Gulabari skincare range is packed with natural rose extracts that give you soft, smooth skin that glows like a Rose. Dabur Gulabari skin care range helps maintain moisture balance without leaving your skin oily. Besides protecting the skin from damaging elements and keeping it soft and untouched, natural rose extracts also help remove dryness and dullness giving your skin a rose-like radiance.